Research and Planning: Audience research.

In order to find out whether the print work and video are going to suit my target audience, I need to ask people their opinions on my mock up designs to see if i'm going in the right direction. I also need to make sure that the styles I have chosen suit the genre of music.

I've posted the designs onto my facebook and asked some of my friends on there to comment, answering the questions I have asked. I posted this as the caption for both the advert and digipak designs:

"Mock up CD design. I've used existing photos to make this, so i

t's just to show how I want it to look. The actual thing will obviously have more information on it and my own photos. What's good/bad about it? Any other comments?"

These are the the comments I had from the digipak design.

The majority of people thought that I am going the right way

about producing this, however there were some comments about changing the font and colour so it is clearer to read over the top of the

pictures. But seeing as the final version will have different pictures, this may not be an issue.

I will keep the logo for the record label as it seems to make the CD look more professional. I will also keep the layout, positioning the text in a similar way.

Overall the feedback was positive.

Feedback I got for the advert was also pretty positive. I could probably improve it more if

I think I have done well to capture the simple theme I was aiming for, while still being effective in grabbing my target audience.

more people had commented on it, but I couldn't really help that.

One thing people did mention was the text in the "tour" section, it wasn't all the same size. When it comes to the

final design I will obviously take the effort to make sure the font sizes are consistent, so it doesn't look rushed and looks more professional. I like the way people have said that it is simple yet effective, which is the kind of thing I am aiming for. Also I am glad that the linking theme has been noticed, in order for people to associate the digipak and the advert.

I also posted my mood board on facebook to gain reactions.

I asked: " What feelings do you get about what kind of audience this is aimed at?"

The feeling I got from the comments was that everyone agrees it has an indie feel to it. This is good, as the music genre I am using is kind of indie-acoustic.

Also, people agreed that it was aimed at a young/teenage audience who are interested in music (probably indie) and the internet.

I think I've done well to link all the images and keep a consistent theme that clearly connotes indie-loving teenagers.